Website redesign and development
Case Study: Northern Hawks Rugby League, A Website That Scores Big with Fans & Sponsors!
See how Nadia Designs delivered a dynamic website for Northern Hawks Rugby League that boosts fan engagement and drives revenue, all while showcasing their inclusive spirit!
About Northern Hawks Rugby League
Northern Hawks Rugby League Club is more than just a team, they're a heart of the community in Port Stephens and North Newcastle districts, fostering rugby league for everyone, from kids to seasoned players. They needed a website that was their online club, connecting everyone and supporting the club's future.
The Game Plan Needed an Upgrade: The Website Challenge
The Northern Hawks' old website, while functional, wasn't quite capturing the energy and excitement of the club. They wanted to create a digital home that truly reflected the Hawks spirit and served as a central hub for everything club-related. Key areas for improvement included:
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The website's design felt a bit dated and didn't fully convey the Hawks' vibrant club atmosphere.
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Facilitate online merchandise sales, lotto participation, and membership sign-ups.
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With fans often checking scores and updates on the go, a top-notch mobile experience was crucial.
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Sponsors are vital to community clubs, and the website needed to give them prominent and engaging visibility.
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Keeping the website fresh with news, results, and events needed to be simple for club volunteers to manage.
Old Website
New Website
The Winning Play: A Dynamic Website
We understood the Hawks' vision and built a powerful Squarespace website designed to be a true asset on and off the field. We focused on creating a platform that was not only engaging and informative but also a revenue driver and a reflection of their core values.
Key Features & Benefits of the New Hawks Website:
Visually Dynamic & Modern Design
We crafted a bold and visually engaging design that captures the energy of rugby league and the Hawks' club colors. The website now feels modern, exciting, and truly represents the Hawks brand.
Revenue-Boosting Online Shop
A built-in Merchandise Shop allows fans to support the club by purchasing Hawks gear directly online, generating vital revenue. The website features a dedicated Hawks Lotto page, making it easy for supporters to participate and contribute to the club's fundraising efforts online.
Simplified Membership Sign-Ups
A clear Membership page streamlines the process for new and returning members to join the Hawks family and support the club financially.
Sponsor Spotlight - Giving Back to Supporters
We designed dedicated sections to prominently showcase sponsors, giving them the visibility they deserve and highlighting their crucial support for the club.
Easy Content Updates for Club Volunteers
The website is built on a user-friendly platform Squarespace. making it simple for club volunteers to keep news, events, and team information up-to-date without needing technical expertise.
Showcasing Teams & Players
The website proudly highlights the club's inclusive values and rich heritage, reinforcing their welcoming spirit and community focus.
Analytics from Jan 2024 to 15 Feb 2025
Website Visits: A Huge 5,000!
The website attracts thousands of visitors 5,000 visits in just over a year (Jan 2024 - Feb 15 2025), showing it's a popular online destination for the Hawks community.
Broad Reach: 3,800 New Faces!
3,800 unique visitors have explored the site, demonstrating a wide reach within and beyond the immediate club community.
The Positive Impact
